Andi Robinson

Andi Robinson is an accomplished content marketing expert and the author of "The Content Puzzle...AND THE MISSING PIECE." As the 2021 Content Marketing Institute Community Champion, she brings a wealth of experience to her role as Global Digital Content Leader at Corteva Agriscience. With an MBA in marketing from the University of Indianapolis, Andi has honed her skills in developing comprehensive content strategies and managing global marketing programs.

Andi's journey to content marketing was unconventional, beginning with a bachelor's degree in juvenile justice and a stint as a probation officer. Her career pivot led her to Eli Lilly's Global Product Communications team, where she discovered her passion for marketing. Today, Andi leverages her diverse background to provide unique insights into content marketing, emphasizing the importance of understanding audience psychology in crafting effective strategies.

In addition to her corporate role, Andi runs Hijinx Marketing, a consultancy where she helps businesses develop targeted marketing strategies. Her book, "The Content Puzzle," offers a fresh perspective on content marketing, focusing on the often-overlooked psychological aspects of audience engagement. When not revolutionizing content strategies, Andi enjoys spending time with her family in celebration of 25 years of marriage