Accelerate eCommerce Growth
A Proven Framework to Scaling Your eCommerce Business with Digital Advertising
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Accelerate eCommerce Growth
A Proven Framework to Scaling Your eCommerce Business with Digital Advertising
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- Scale your eCommerce business using digital advertising.
- Effectively advertise to cold, warm, and hot audiences.
- Measure and attribute the impact of digital advertising on sales.
- Optimize strategies for growth across multiple advertising channels.
“Accelerate eCommerce Growth: A Proven Framework to Scaling Your eCommerce Business with Digital Advertising” by Brendan J. Hughes is a comprehensive guide for eCommerce entrepreneurs and marketers looking to boost their online sales through effective digital advertising strategies.
This book offers a practical approach to navigating the complex world of digital advertising, specifically tailored for small and medium-sized eCommerce businesses. Hughes, drawing from his extensive experience in eCommerce and digital marketing since 1997, presents a framework that aligns digital ad strategies with overall business goals.
The book is structured into seven key sections, each addressing crucial aspects of eCommerce growth:
- Laying the Groundwork: Outlines five essential pillars for building successful digital advertising strategies.
- The Funnel is Dead. Long Live the Funnel: Explores consumer behavior through the digital purchase journey and emphasizes the importance of structured advertising approaches.
- Inspiring Cold Audiences: Focuses on creating compelling narratives to attract new potential customers.
- Educating Warm Audiences: Discusses strategies for engaging and informing consumers who are researching products.
- Convincing Hot Audiences: Addresses techniques for converting high-intent shoppers.
- Measurement & Attribution: Provides guidance on tracking and attributing the impact of digital advertising on sales.
- Practical Application: Offers actionable insights and checklists for implementing the strategies discussed.
Hughes tackles the challenges faced by small advertisers in a landscape dominated by large platforms like Facebook and Google. He provides tactics to reduce waste and increase efficiency in digital ad spending, aiming to level the playing field for smaller businesses.
This book is ideal for eCommerce business owners, digital marketers, and anyone looking to scale their online retail presence. Readers will gain a structured approach to digital advertising, learn how to align their ad strategies with business goals, and discover ways to compete effectively in the global eCommerce market
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Accelerate eCommerce Growth" Is perfect for:
- Entrepreneurs: Those looking to start or scale their eCommerce business.
- Marketing Professionals: Individuals seeking to enhance their digital marketing skills and knowledge.
- Small Business Owners: Owners who want to leverage online advertising for growth.
- Students and Learners: Anyone interested in understanding the fundamentals of eCommerce marketing.
Meet the author
Author biography
Brendan J. Hughes is an eCommerce and digital marketing expert with over 25 years of experience in the field. His journey began in 1997 when he built the public website for Trinity College, Dublin, as a postgraduate student in computer science. Since then, Hughes has been at the forefront of eCommerce transformations for numerous consumer brands, developing strategies to accelerate their growth.
As the former Chief Digital Officer at Independent News & Media (INM plc), Hughes was responsible for developing paid digital media offerings for the newspaper group. His experience “on the other side of the fence” led him to advocate for greater transparency in advertising spend. Hughes served as a board member of the Interactive Advertising Bureau (IAB), working to address imbalances in the media landscape.
Currently, Hughes is the CEO of Optily, an ad-tech startup that aims to level the playing field for small and medium-sized businesses advertising on major platforms like Facebook and Google. His book, “Accelerate eCommerce Growth,” offers a practical framework for scaling eCommerce businesses through digital advertising.
When not immersed in the world of eCommerce and advertising, Hughes can be found sailing a Laser dinghy in Dublin Bay, where he resides with his wife Anne and their three children.